Solution Details

Pay Per Click

Pay Per Click – PPC is an online advertising model used to drive traffic to your website using paid promotions.

PPC is a model in which the advertiser pays a certain amount of money to the ad publisher every time the ad is clicked by a user.

Pay per click services is generally associated with search engines like Google Ads, Microsoft Advertising (Bing Ads), etc.

In recent times, the PPC advertising model has been adopted by some of the leading social media platforms like Facebook, LinkedIn, Twitter, and Pinterest.


How does Pay Per Click Ads work?

Advertisements in Search engines work in an Ad Auction based system. Advertisers who want to rank for a particular term in the SERP (Search Engine Results Page) aim to be seen by the potential audience.

The terms that the advertisers and their competitors bid for are called keywords. Search Engine Keywords are terms that a normal user is likely to search for in search engines. Pay per click advertising works in a model where the advertiser pays every time someone clicks on the ad.

  • The advertiser decides on a budget to run the PPC campaign.
  • The sponsored ads appear on the top of the SERP before the organic results (sometimes after the organic results too).
  • When a user clicks on the ad, a small amount should be paid by the advertiser as the Cost Per Click (CPC) from your budget.

Advantages of PPC Marketing

PPC marketing or Search engine marketing is the most efficient way to gain new traffic to your website and get in front of your potential audience. Though organic reach plays a vital role, it is not very effective to reach a wider audience.

Some of the main advantages of Pay Per Click advertising are,

  • Targeted Audience.
  • Immediate Results
  • Budget-Friendly
  • No dependency on SEO or Algorithms
  • PPC is Measurable
  • Brand Recognition
  • Increase leads, sales & revenue
  • Builds your site’s SEO
  • Pay only when someone clicks your ad

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